• Itool For Mac
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Have you ever used MS Word to write your blog posts and wondered if there was something more blogger-friendly out there?

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As a blogger, you have unique needs. More than fancy features and formatting, you want:

• A place to capture all of your ideas
• A writing tool that cuts out distractions
• A way to find and remove embarrassing grammatical errors.

Fortunately, there are plenty of writing tools around to help you do all of the above.

In this post, I’ll share some of the most powerful writing tools for bloggers. I’ll also cover Mac, Windows, mobile apps and web apps.

Let’s dive in:

Contents

Tools to capture and organize your ideas

Have you ever sat down to write and come up with… nothing?

The dreaded writer’s block is part and parcel of every blogger’s life. But things become much easier when you have a long list of existing ideas to work on.

This is why every serious blogger I know maintains a central repository of ideas. These can be anything – blog post titles, new angles for older posts, marketing hooks, etc.

The tools I’ve listed below will help you capture and organize all these ideas:

Evernote

Evernote usually sits at the top of the list for any serious note-taker, and for good reason.

As one of the first “online notebooks,” Evernote lives up to its promise to help you “remember everything”. It is also available online, as a desktop app (Mac and Windows) and as a mobile app (both iOS and Android) so you can jot down ideas wherever inspiration strikes.

What makes this particularly useful for us bloggers is the search functionality. You can make an unlimited number of notebooks and quickly search through them.

Best of all, it is free to use, although you would need to upgrade to the paid plan to unlock more features.

Price: Freemium

Platform: Online, mobile, and desktop (Windows and Mac)

Pocket

If you’re like most bloggers, you spend a good part of your day just reading other people’s blog posts.

But sometimes, you just want to file away an interesting blog post and read it later.

This is where Pocket can be incredibly useful. Simply install the Pocket extensions (for both Firefox and Chrome) and click the icon in the browser when you land on an interesting page.

Pocket will archive the page and format it for easy reading.

If you download the Pocket app, you can read your saved articles anytime – even if you’re offline.

Pocket also has thousands of integrations with cool apps (such as Twitter) to make saving articles even easier.

Price: Free

Platform: Online (Firefox/Chrome) and mobile (Android/iOS)

Drafts (iOS only)

What if you just want to quickly take notes without scrolling through half a dozen menus and buttons?

This is where Drafts comes in.

Drafts was designed from scratch as a “write-first, organize-later” type app. Everytime you open the app, you get a blank page so you can jot down your inspiration right away. This design choice fits the writers’ workflow perfectly.

But there’s more: once you’ve got your notes down, you can use one of the many pre-built ‘actions’ to get more from your notes.

For example, you can automatically send the note contents straight into your Dropbox.

Think of it as a built-in IFTTT for your notes. You can see a list of actions here.

The only downside? It’s only available on iOS (iPhone, iPad and yes, even Apple Watch).

Price: $5.99

Platform: iOS

Trello

Itool For Mac

A lot of serious content marketers swear by Trello, and it’s easy to see why.

Trello is a ‘kanban’ style project management tool. You create a ‘board’ which can have multiple ‘lists.’ Each ‘list’ can have any number of items.

You can use these lists to store and organize your ideas. Once an idea moves past the ‘ideation’ to the ‘production’ stage, you can drag and drop it to another list.

For example, you might have four lists on a board – “Ideas, “To-Do,” “Editing” and “Published.”

You can then manage your ideas like this:

• Raw ideas go into the ‘Ideas’ list.
• Finalized ideas go into the ‘To-Do’ list.
• Once you have a draft of an idea, push it to the ‘Editing’ list.
• Once the post is live, drag it to ‘Published’.

Ultimately you can craft your own workflow by setting up the lists that matter to you.

This will bring much needed clarity and control over your editorial process.

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Price: Free

Platform: Online and mobile

Writing tools that simply work

The writing tool is the blogger’s sanctuary. This is where you’ll spend the bulk of your time; writing and editing your content.

A poor writing tool will make you want to tear your hair out with annoying distractions and errors (remember ‘Clippy’ circa Office 2003?). A great one will make writing sheer joy.

Below, I’ve compiled a list of writing tools for all platforms, budgets and experience-levels.

Dragon Naturally Speaking

I always tell bloggers to write like they speak – conversationally.

An easier way to do that is to actually speak to your computer. This is where Dragon Naturally Speaking comes into the picture.

Dragon Naturally Speaking is a speech recognition tool that lets you fast-track document creation by transcribing text through voice. Unlike the speech recognition tools of old, Dragon has a very high degree of accuracy – much more than Google Voice or Siri.

Also, Dragon recognizes industry specific-terms and acronyms from a wide-range of industries such as healthcare, legal and small business to ensure transcription accuracy.

In case of errors, the software is also capable of learning new words and phrases, giving you a completely personalized experience.

Price: $35 for home version and $80 for premium version

Platform: Desktop (PC and Mac) and online

Google Docs

Google Docs is fast becoming the writing tool of choice for a great many bloggers, writers and marketers.

It’s easy to see why:

With Google Docs, you can invite team members to collaborate and edit documents in real-time (great for working with guest bloggers too). The close integration with Gmail also makes it easy to share your content with others.

Other features include automatic saving, pre-created templates, and powerful add-ons such as speech recognition and label creation. All helping to ensure your attention is focused on the task at hand.

It can also work great for hosting lead magnets.

Price: Free

Platform: Online and mobile

Scrivener

Scrivener is essentially a project management tool masquerading as a writing tool.

Originally built to help novelists write complex projects, Scrivener has quickly become the go-to writing tool for serious bloggers.

Scrivener’s design focuses on creating ideas as ‘virtual index cards’. You can write your ideas on these cards and shift them around to create the structure and flow of your content. It also helps you take and organize comprehensive notes and make quick edits across lengthy documents.

Most bloggers will find Scrivener overkill for everyday blogging. But if you do a lot of writing and creating of lengthy documents – such as eBooks, guides etc. – you’ll find it an incredibly powerful ally.

Price: $40

Platform: Windows and Mac

Bear Writer

Bear Writer is an iOS-exclusive writing application designed for copious note taking.

It supports writer-friendly features such as basic markdown support for quick text formatting, a focus mode for distraction-free writing, and the ability to export content to alternative formats such as PDFs.

Another unique feature is the ability to organize and link thoughts through hashtags. For example, you can add the #idea hashtag to any paragraph that contains an idea. When you search for the ‘#idea’ hashtag, all of those paragraphs will show up.

This makes content creation and organization much easier.

Price: Freemium (premium version costs $15/year)

Platform: iOS (iPhone, iPad and Mac)

WordPerfect

If MS Word isn’t for you, there is a perfectly viable (and even older) word processor out there: WordPerfect.

WordPerfect has been around since 1979. For quite a while, it was the most popular word processor around before MS Word hit the scene.

Today, WordPerfect offers most of the features of MS Word, but with a cleaner interface. You’ll find that it’s particularly well suited for creating long-form documents such as whitepapers and eBooks. It offers writers the ability to create, edit, and share these documents as PDFs.

You also get access to a wide-selection of templates which allows you to work faster and smarter.

Price: $45 for home & student version and $179 for professional version

Platform: Desktop (PC)

Paragraphs

As a blogger, you want to write, not deal with unnecessary features and menu options.

This is why there has been a big increase in minimalist writing tools on the market lately. These tools do away with most features. Instead, they let you focus on what you do best: write.

Paragraphs is one of the most popular offerings in this category. This Mac-only app gives you a clean, distraction-free writing interface. Instead of ‘ribbon’ menus and a laundry list of features, you get a blank page to jot down your thoughts. Formatting options are limited and within easy reach thanks to a contextual menu.

The best part is that you can export your text as HTML. This is super helpful because you can simply copy and paste this HTML code directly into WordPress (or whichever blogging platform you use) to keep your formatting.

Price: $10

Platform: Desktop (Mac only)

BlankPage

BlankPage is another offering in the category of minimalist writing tools.

Just like Paragraphs, you get a clean, distraction-free interface for writing. There are no menu options or formatting choices to deal with – you open the app and start writing straight away.

What makes BlankPage unique is its goal-tracking tool that motivates you to write more.

Here’s how it works:

You set a goal for the number of words you want to write every day. BlankPage will then track each writing session in terms of word count and time. If you meet your goal, BlankPage will indicate it visually on a daily calendar.

This helps you visualize your progress which, as research shows, can help you stay motivated.

Price: $100 per year

Platform: Online

Editing, proofreading and fine-tuning your content

Before your content goes out to your readers, it’s always a good idea to put it through a proofreading tool.

Spelling and grammatical mistakes are embarrassing and will hinder the impact of your content.

Now, I must point out that you shouldn’t completely rely on proofreading tools.

The truth is that no tool will catch every error and they can’t take your personal writing style into account.

That said, they can still spot a lot of errors, so they do work well as an ‘extra set of eyes’.

I also like to put my post titles through different headline analyzers to get an estimate of their potential impact.

Here are a few tools to help you edit, proofread and fine-tune your content:

Thrive Headline Optimizer

Thrive Theme’s Headline Optimizer* is a WordPress plugin which ensures your headlines have maximum impact.

All you need to do is create several headlines, add them to your post in WordPress, and it will automatically begin split testing each one using statistical analysis to determine a winner. This headline will then automatically be shown to your readers.

What I love about this tool is that it doesn’t rely on social media traffic to work out which headline is performing.

Here’s why:

A few influencers could share one headline version, and not another. It wouldn’t necessarily mean one version was better. But it would usually skew your data.

Instead, Headline Optimizer uses engagement metrics which feel far more reliable. This approach can also help to determine whether your content lives up to the promise you make in the headline.

Price: $67 for a single site license (gain access to all other Thrive products for $228 per year)

Platform: WordPress plugin only

*

CoSchedule Headline Analyzer

Need a quick estimate of the impact of your headline?

Take a look at CoSchedule’s Headline Analyzer.

This free tool measures the impact of your blog posts headlines, email subject lines, and social messages. Simply enter your headline and the tool provides a score based on usage of uncommon words, power words, and emotional words.

Statistically speaking, headlines that contain all of the above word types tend to perform better on social media.

Use this tool to weed out underperforming headlines before your post goes live.

Price: Free

Platform: Online

Grammarly

Grammarly* is your spell checker on steroids. While any decent spell checker can detect common errors, Grammarly goes one step further and detects awkward phrasing, poor-word usage, and run-on sentences.

Okay. So it’s not like you’ve actually got an experienced editor sitting next to you and pointing out all of the ways you can tighten your content. But it’s the next best thing.

You can use Grammarly as a browser extension, as an online tool, as a desktop app or as an add-in for MS Word. By using their Chrome/Firefox extension, Grammarly will automatically proofread your text across the web. Every word you type into email, social media, or a content management system is automatically scanned for grammatical, contextual, and vocabulary mistakes (with solutions offered on-page).

You can also simply copy and paste your finished post into Grammarly to see a list of errors.

Although the service is free, you might want to upgrade to the premium version to detect more advanced grammatical/phrasing errors.

Another premium feature I find useful is Plagiarism checker – I use this for every guest post I receive, just in case.

Price: Freemium (premium version costs $140 per year)

Platform: Online, desktop app and MS Word add-in

*

Hemingway App

Inspired by the sparse writing style of Hemingway, the Hemingway App analyzes your writing for mistakes and highlights them visually through color coding.

Hemingway can automatically detect complex words and phrases, unnecessarily long sentences, and an overabundant presence of adverbs. Besides detection, it can also offer simpler alternatives to complex phrases.

The tool is available for free online, although there is a premium desktop version which lets you access advanced features such as offline use, exporting privileges, and the ability to directly post content into a CMS.

One of the things I love about the desktop version is that it’s a fairly minimal word processing tool. This makes it a great alternative to some of the writing tools mentioned above.

Price: Freemium ($19.99 one-time fee for desktop version with advanced features)

Platform: Online and desktop (Mac and Windows)

WhiteSmoke

WhiteSmoke is a word-processor and grammar checker designed with non-native English speakers in mind.

The software uses an advanced algorithm to detect not only grammatical mistakes in your content but offers tips on how to improve style, tone, and clarity. Think of it as a Grammarly alternative built for writers who struggle with casual English-language expression.

Although you can use it as a writing tool, you’ll get maximum benefit from using it to proofread and grammar-check your written content.

This tool is available both online and as a desktop app.

Price: Online version ($160 as a one-time purchase or $80 per year), desktop version ($300 as a one-time purchase or $120 per year). Grammar checker is available for free.

Platform: Online and desktop (Windows only)

StyleWriter

StyleWriter is another editing and proofreading tool that helps to improve your writing.

Designed by professional proofreaders, this tool focuses on bringing clarity to your writing and making it more reader-friendly. It automatically detects jargon and awkward phrasing, grammatical errors and spelling inconsistencies.

Although the interface can be a bit confusing at first, you’ll appreciate the kind of spelling/grammar errors it can detect once you get used to it.

Price: $90 for starter edition, $150 for standard edition, and $190 for professional edition

Platform: Desktop (PC only)

Wrapping it up

While most bloggers may build their blog with a platform like WordPress, they usually use a completely different tool for writing their posts.

Best Email Tool For Mac

Having the right tools can ensure you never forget ideas and that your copy is optimized to drive engagement with your readers.

Use this list as a starting point to discover your next favorite writing tools. Try them out at your own pace and see which ones fit your workflow and writing style.

* Denotes an affiliate link – if you click and make a purchase we may receive a small commission. This helps us keeps the lights on (so to speak) and means we can keep delivering helpful posts like this one.

Insights to help you build, grow, and profit from your content.

Best Mail Software For Mac

Every Mac comes with a free email application, appropriately named Mail. Using the native Mail application is fine for most people, especially for those who only use iCloud, but things get trickier when you’re dealing with multiple email accounts.

For Gmail users in particular, more thorough solutions are available, many which are free. Here’s a look at five Mail alternatives and why they might work for you.

AirMail ($10)

Marketed as being a “lighting-fast email client for Mac,” AirMail is also the most beautiful application on the list. Offering Split Screen support for OS X El Capitan, the application looks and feels like it’s an Apple creation. It also features some options not available on the native Mac application, which consistently makes AirMail one of the best overall apps for OS XThe Best Mac Apps to Install on Your MacBook or iMacThe Best Mac Apps to Install on Your MacBook or iMacLooking for the best apps for your MacBook or iMac? Here's our comprehensive list of the best apps for macOS.Read More.

Chief among this is the ability to compose in Markdown or HTML. As you type on the left, the result is shown on the right side of the screen. Being able to view the formats side-by-side means you can make sure to remove broken links or weird-looking text before sending.

In AirMail, received messages may be organized by task. You can mark each email as To Do, Memo, or Done. The first are for items that require some action or a follow-up. A Memo is for items you need to memorize or store for later, and you can mark completed emails as Done. You can also Snooze messages, allowing you to move them to the side for viewing at a later time or date.

The application offers support for Google, iCloud, Exchange, Yahoo, Outlook, AOL, IMAP, and POP. It also works with many third-party integrations, including Dropbox, Google Drive, OmniFocus, Things, and many more.

AirMail is available in the Mac App Store. You can also download a beta version for free from the developer’s website. An AirMail for iPhone app is coming soon.

Mail Pilot 2 ($20)

Like AirMail, Mail Pilot 2 turns mail into a to-do list, allowing you to focus on what’s most important. Unique to Mail Pilot 2 is a relatively new feature called Dash.

With Dash, your daily life is summarized on a dashboard to help you become more productive. It includes the number of messages that you have received in the past 24 hours, plus those that are completed, set aside, due, and late. Dash also summarizes the average time it takes for you to reply to emails and more. Another handy feature provides links to files that you’ve recently sent or received, which is very nice.

The application supports all standard IMAP accounts, including Gmail, iCloud, Yahoo, AOL, Rackspace, Outlook.com, and Google Apps. Mail Pilot 2 is available in the Mac App Store. A $9.99 iOS version is available from the App Store.

Do you want to learn more about Mail Pilot? Be sure to take a look at our original reviewTask-Oriented Email App Mail Pilot Arrives On Mac OS XTask-Oriented Email App Mail Pilot Arrives On Mac OS XLike the mobile version of the app, Mail Pilot for Mac is very useful for managing important email like a to-do list.Read More.

Postbox ($10)

Best Mail App For Mac 2018

Postbox is one of the oldest email clientsPostbox: An Alternative Email Client For MacPostbox: An Alternative Email Client For MacPostbox is an email management application for Windows and Mac powered by the Mozilla platform.Read More on our list, but it’s also a very stable product. Postbox’s goal is to remove some of the chaos associated with mail, by offering robust tools to make the process more efficient.

One of Postbox’s nicest features is the ability to group messages by topic. This allows you to break work into smaller, more manageable chunks. Grouping by subject is particularly useful when you have more than one email account. Postbox also enables you to create Pre-Made Responses, which you can reuse as often as needed.

Postbox works with most email providers including Gmail, Yahoo, AOL, and iCloud. It also supports POP3, IMAP, and SMTP protocols. It is available from the Postbox website. A 30-day free trial is also available, so you can try before you buy.

CloudMagic (free)

This mail client only recently arrived on OS X after finding success on iOS and AndroidTask-Oriented Email App Mail Pilot Arrives On Mac OS XTask-Oriented Email App Mail Pilot Arrives On Mac OS XLike the mobile version of the app, Mail Pilot for Mac is very useful for managing important email like a to-do list.Read More. Dubbed “simple, beautiful & blazing fast” by its creators, the application features a transparent user interface, free of fancy buttons or slides.

This approach works well, especially if you have to go through a lot of emails each day or have multiple accounts. We especially like the application’s shortcut buttons, which allow you to move quickly to the next or previous email.

CloudMagic offers support for Gmail, Exchange, Google Apps, Yahoo, Outlook, iCloud, and all IMAP accounts. It’s available in the Mac App Store. CloudMagic for iOS and CloudMagic for Android are also available. Both are free.

Nylas N1 (free)

Two of most popular third-party mail clients in recent years were Sparrow and Mailbox. After each was purchased by Google and Dropbox respectively, both were eventually shutdown, leaving millions of users in the lurch. By contrast, Nylas N1 is open-source and published on GitHub, meaning it will never be bought and axed.

Nylas N1 is the closest thing you’ll see to a next-generation mail program. It features a clean user interface, supports Gmail keyboard shortcuts, and best of all, because it is open-source, has a community to back it up. However, because it’s so new, you may run into some problems, at least in the short-run. For example, N1 doesn’t currently offer a unified inbox and the formatting isn’t quite right.

Why is N1 on our list? Because it’s been designed for easy modification. Best of all, it can run on multiple platforms including OS X, Windows, and Linux. Better still — it’s free. N1 is compatible with many providers, including Gmail, Yahoo, iCloud, Microsoft Exchange, and more. Currently, there is no N1 app for iOS.

You’ve Got Mail Options

If you’re happy with Apple’s default email client, keep it. For those looking for different ways to organize your mail or rather use something that plays nicer with Gmail, consider one of our alternatives. The most feature-rich solutions on the list are AirMail and Mail Pilot 2. The ones most likely to push mail into new areas in the next year are CloudMagic and Nylas N1. Looking for a reliable, stable solution? Consider Postmate.

Are you looking for more ways to customize your email experience on a Mac? Check out these hidden El Capitan features you probably don’t know about11 Hidden OS X El Capitan Features You Might Not Know About11 Hidden OS X El Capitan Features You Might Not Know AboutThink you've found all the new features in El Capitan? Think again! There is a bounty of handy features that haven't gotten a lot of press.Read More, or take your email writing to the next level with these tools5 Tools That Can Help You Write Better Emails5 Tools That Can Help You Write Better EmailsEveryone is still trying to solve the email problem. So, let's also talk about the most basic habit of all – the art of writing better emails. With the help of some cool tools.Read More.

Which email client for Mac do you use? Let us know in the comments below.

Explore more about: Apple Mail, Desktop Email Client, OS X El Capitan.

1. Hi! The article's great, although I think you should have put free email clients first.

   I would also like to suggest Hiri (www.hiri.com), an email client that helps you master the art of email. It's an innovation like no other client, and as a standalone app for Windows, OS X, and Linux, Hiri works perfectly!

   It's also free for personal use!

2. Nylas N1 is not free anymore despite marketing shit they spread

3. CloudMagic costs $19.99 to download. What do you people think 'free' means?

   The answer is not 'approximately twenty dollars,' despite what you may have heard.

4. I really like Spark but for the love of god I wish they would go ahead and release a mac version already!!! Their iPhone and iPad version is good but I'm struggling to find an email client for the mac until further notice..

   • Jessica, I hope you may have found out that there is now a Mac version for Spark. It only supports IMAP though. I'm using Spark for iCloud since Apple Mail has become a complete hot mess on the computer (still works on iOS) and Apple Mail for my POP email accounts.

5. Does Pegasus Mail work on a Mac?

6. I might be wrong about this but CloudMagic keeps your user credentials in the cloud on their servers.

   Can anyone confirm this either way please?

   • Yes they do.

     • When the import process is complete, choose Finish. Import tool for mac.

7. Airmail is a disaster as of March 2016. Unstable and unfit for purpose.

   • Whats wrong with Airmail as of March 2016?

   • I agree. It seems to be more and more unstable. I had really high hopes for AirMail, but I'm out!

   • Airmail works perfectly fine. Still the best OSX email client. I wonder what issues you had with it.

     • The search is awful.. and doesn´t have an undo send option.

8. No MailMate mentioned? Really?

   • I second this, it is quite good..

9. Thunderbird ain't bad but its getting old. Anyone know which other client supports multiple identities (besides Postbox that is)?

10. For those using gmail with one of these native apps, what are you finding that missing compared to the gmail website client? I've tried various real clients over the years but gmails's search is awesome as is and haven't really found something lacking from the web client.

    • Have you tried http://mailplaneapp.com? Its a wrapper but pretty good if you're running OSX.

11. Came to say the same thing as Peter, above. Cloudmagic is twenty dollars!

12. What about Mozilla Thunderbird. It's also free and good.

    • +1

    • +1

13. Airmail is absolutely the best OS X mail client out there. I am also beta testing Airmail's iOS app and that is going to beat the pants off everything else.

14. Cloudmagic is nice, bit it's not free.